Digital Marketing Manager

Lagos, Nigeria Full-time

About Us

We are a fast paced, venture-backed startup, our mission is to empower African students to make the best decision about their education and their future. Our products are used by students, secondary schools and higher education institutions spanning four different continents.

The education sector is undergoing rapid change, and with an increasing amount of educational brands, curriculums and programs available it can be difficult for students to truly know what the best institution and program is for them. At StudySearch we’re building software tools to help students and families make better decisions through the education selection process. The higher education market in Africa is a $20B+ opportunity, We’re excited at solving big problems, making a positive impact and building a big company.

Digital Marketing Manager

- Create and execute digital marketing strategies that drive customer acquisition and engagement 

- Be adept with the dynamic digital marketing scenario and understand SEO/SEM, social, re-targeting and affiliate marketing. 

- Work to rapidly grow the user base by launching, managing and optimizing new acquisition campaigns 

- Analyse traffic data and effectively leverage them to drive digital programme effectiveness. 

- Develop and distribute content across platforms, maintain blog and website 

- Creative inputs for developing and execution of marketing collateral and brand building / PR activities 

- Analyse online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution 

- Develop strategies for building and retaining mobile app users 

- Work with the product team to identify ways to enhance customer experience

Rewards

You’ll get an awesome experience working with super intelligent, friendly people. The freedom to explore your ideas, create projects and develop your skills. Salary and equity are based on individual experience.